This just makes no sense, American idol was copied by The voice, was copied by americas got talent. There is no competitive advantage. So they have method of analysing the data that is patented, so what. This is not just not rocket science, use your common sense. Unless MSM get a meaningful trail on any talent that is discovered then all this tech is worth very little. For this to be the case the talent on the platform would have to sign up with MSM in some sort of contractual form as they join the competition, otherwise a candidate could simply enter the competition, win it, get signed by Sony or whoever and tell MsM to fark off. And even if the have signed some sort of contract with MSM how much are record companies going to give away? Very little. What happens if a juggler or a frisbee thrower wins, how will MsM monetise that? No one pays to watch / view that in the real world. Whoel business model makes zero sense and more flaws emerge as time goes on. Furthermore, how many of the winners of the Voice etc ever go on to material commercial success, very few. Why should it be any different for MSM?