When we consider TV channels potential interests I believe channel Tens outdoor advertising business (Eyecorp) could possibly benefit by partnering Lumacom as they would be able to provide TV advertising both within the home and outdoors.
Such a partnership would also benefit Lumacom business model in that it would gain leverage to channel tens and eyecorps Australian advertising contacts.
Lumacom and eyecorp would also possibly be able to convert some of eyecorps existing signs thus speeding up the Australian roll out of the Lumacom signs.
Chanel ten and eyecorp would benefit strategically through being able to cross sell each of the advertising space and therefore offer advertisers a complete multi-tiered advertising solution.
However I believe that Lumacom is pursuing the right strategy in rolling out the signs where the real advertising money is spent, and also earning foreign dollars.
LUM Price at posting:
0.0¢ Sentiment: None Disclosure: Held
