from cash burner to cash producer

ASX Announcements Office
December 20, 2007
INTELLIHEART CONSUMER
ROLLOUT GATHERS PACE
IM Medical’s cardiac diagnostic test Intelliheart will be sold through a national chain of health and
fitness centres from the New Year.
The Chief Executive of IM Medical, Mr Tommas Bonvino, said today the company had signed a
memorandum of understanding with Beach House Health and Fitness Centres to sell Intelliheart at
more than 50 centres in the national franchise chain.
Mr Bonvino said: “This is a significant milestone for the beginning of our strategy to introduce
Intelliheart into the retail marketplace through pharmacies, fitness groups, weight loss centres and
other appropriate outlets.�
Until now, Intelliheart was available only through medical clinics and in workplaces where
companies had funded heart checks. The Beach House rollout of Intelliheart begins in February.
Earlier this year, the privately-owned franchise operation was ranked Number 2 in the Business
Review Weekly Hot 100 Franchises series after revenue growth of 132% to $18.5 million in 2006.
The managing director of Beach House Health and Fitness, Mr Matthew Kenny, said the group was
planning to double the size of its network in the next 18 months with the addition of more than 40
new centres. Mr Kenny said: “We see Intelliheart as a wonderful fit for us because we are a
community-based, family-based centre with customers who seek a total health improvement and
there is no more important aspect than heart health.
Mr Bonvino said: “We are delighted that such a progressive and successful group is partnering with
IM Medical for the consumer rollout of our technology. It is a great fit for our product with our
strategy for consumer sales.
“Intelliheart will be offered to beach House’s 60,000 existing members as well as all new
members. Beach House has an excellent revenue model with memberships paid in advance with
direct debit.�
Mr Bonvino said Beach House members would have their Intelliheart tests done by IM Medical
technicians at their local Beach House centres.
Intelliheart, incorporating IM medical’s unique Cardanal technology, measures cardiac health on a
range of different tests to provide patients and doctors with a guide to heart risk. Doctors use the
results to reduce heart risk through medications, diet and lifestyle advice or other interventions.
Further information: Tommas Bonvino: 9860 0900
Media enquiries: Michael Smith 0411 055 306