Is the app the thing?

Flicking back through Big Review TV's Youtube channel, I'm amazed at the number of videos that are 4, 5, 6 months old with only 30-something views or less. Most, in fact.

Is the idea that they're populating the channel to serve the app once it's up and running?

If so, why is the app taking so long to get up and running? Seems to be a fairly simple thing.

Not baiting holders here - just still trying to figure out whether there's any actual value in this thing, to decide whether it'll be worth buying the inevitably big dip when (if) it starts trading again.