Aston writes Rear Window, it's a gossip column, so it's written in that style. I wouldn't expect many on here to know that since you'd need to be a regular reader, and it's obvious from the tone of the debate on here that most BIG holders don't see value in a sub!
But look where relying on company announcements and videos posted to YouTube has taken us..
BIG Price at posting:
$2.22 Sentiment: Sell Disclosure: Held