they are adverts.
they are not "paying" people for their views.
they could spend the money on TV ads (like Kinder does). But you would not then claim that anyone watching that Kinder advert on TV is paid.
likewise YOW ads on facebook, or competitions conducted on FB, are paid to FB. Yow does not pay people to click or view the advert.
and yes, what proof do you have that the views, are anything other than legitimate views?
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