We only found out about the 1000 gallon order to Europe after testing had been completed by the pre-cast company's US associates. Eden seemed pretty chuffed about global market penetration back then (with 20m cash backing at the time admittedly).
Can't see how some initial trials in Oz to get the ball rolling, generate some interest and brand recognition would be a major deviation from dipping toes in European water.
Example of slowness of change, page-43
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