Lets assume Facebook and Instagram is having minimal impact on revenue.
When you Google key words such as - bullying, cyberbulling, cyberbulling for parents, internet cyberbulling, internet safety for kids, cyber safety Australia, Child internet protection, etc etc -
The Family Insites website does not rank nor does Wangle rank when doing a keyword search for a VPN. There is no reference on any of the front search pages (which is the only place to be) for any of the above type keywords.
So if a person is searching for assistance or advice via Google on the web, Family Insites is nowhere to be found apart from a paid advertisement appearing from time to time
Wangle, VPN, Family Insites has no ranking with Google.
My point is that the current marketing campaign is somewhat window dressing the real distribution issue.
IMO the only way they will generate revenue is to link the technologies to a main stream supplier of Telco services. A colloboration that will open up the distribution channel and subsequent revenue.
The rest is like putting leaflets in letterboxes - a waste of time and money.
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