Agree, RACV wouldn’t give a s**t what the share price is at this point in time. They would make these strategic decisions with 2020 and beyond in mind not 12 months after the event.
Clearly, CL8 are much more focused on B2B rather than the consumer, and rightly so. Anyone in business knows that’s where the better ROI is. DMC has been around for a while now so I am sure they have learnt the best way to attack this particular market for the shareholders.
If it was the CEO more Facebook likes would be about 2nd last on my priority list. Just before billboard ads at the airports.
RACV lost 33% of their investment, page-33
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