Product information can be found on the JD.com website:
https://item.jd.com/6389302.html#crumb-wrap
An outline of the nutritional benefits of A2:
https://sale.jd.com/act/0oWbkiEc7FT4.html
As well as a promotional video:
https://sale.jd.com/act/ECWSzfAbFm3.html
I believe that this move by Nestle gives credibility to the science behind A2.
A2 has the first mover advantage, now they need to ensure they have adequate supply and the right marketing plan/continued Daigou support in order to steal market share from A1A2 Ifant Formulas, and compete with Nestle.
Regarding the A2 milk being produced in Ireland, does anyone know how many herds in the UK/Ireland have been converted to A2? Is there any overlap with the herds that are producing fresh A2 in the UK?
nestle - doing A2 infant formula, page-48
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