Brands with more awareness to kids than Yowie

I'll start; McDonalds, Minions, Disney's Frozen, Disney's Cars, Angry Birds (ironic), Kinder Surprise (ironic...er), M&Ms, Put these in front of 10 kids, and I reckon they could name almost all 10. Put a Yowie in front of the same 10, I'd say at most 3 could name what it is. 1 could tell you the name of the characters. That's why they don't sell any. Feel free to add.