Correct no real point looking at speculative dollar figures based on a term sheet which may or may not turn into sales.
This announcement for me is just "we are doing our homework and setting things up".
That is all well and good - in fact it is critical to do that forward planning, however there are a few other milk players allocating actual capital into the market ie Synlait announced today a multiyear lactoferrin Supply agreement which will underpin an 18 million dollar investment to double production.
Actual V Virtual.
On the day they went up .23% and we went up 3.8%
Just using SM1 as an example (no promotion - both announced on the same day) .
Andy
Ann: WHA Signs Distribution Deal for China, page-42
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