fillerina, page-34

MyFillerina is only one of a number of Australian online sources of the Fillerina range, and the most expensive. Its parent company Avention Global, as sole distributor, must be supplying those sources with stock that allows them to undercut their own subsidiary.

MyFillerina Filler Treatment Grade 1 $195, Grade 3 $220, Lip Volume Pen $130.
Catwalk Filler Treatment Grade 1 $185, Grade 3 $200, Lip Volume Pen $89.
Best Deals (ebay) Filler Treatment Grade 1 $129, Grade 3 $176, Lip Pen $125
Fishpond Filler Treatment Grade 1 $126, Grade 3 $149
Revolve Filler Treatment Grade 1 $193, Lip Pen $115
HairBodySkin (Sale) Filler Treatment Grade 1 $146, Grade 3 $165, Lip Pen $75
Google Shopping Filler Treatment Grade 1 $126, Grade 3 $108-211, Lip Pen $75-118

Distribution obviously occurs via its other subsidiary Architects of Skin, which requires login to obtain prices and indicates that it has a full WHOLESALE price list available. According to this Professional Beauty article Architects of Skin launched Fillerina in Aus/NZ in September 2016 after it had been recently launched in US and UK.

Market reaction obviously has been very positive.
“In countries where Fillerina has been launched – US, UK, and some countries in Europe – stockists have sold out,” says Sherlock. “The uptake of the product has been greater than expected by Fillerina and their customers are re-ordering not just the treatment but the day and night creams as well.”

“The number of beauty and fashion bloggers who are requesting information about this product and our launch is overwhelming”, says Sherlock. “The New York Times, Marie Claire, Vogue, and other major magazines and online new journals cannot get enough of the product!”

In terms of due diligence for the Advangen deal, the popularity of the product reflected in sales revenue figures from distributors in other counties should have been scrutinized and indicated that it was worthwhile. That sole distribution rights will be awarded hardly would need further investigation than the stated assurance of the CEO of Labo Cosprophar AG.

“We are excited to partner with Advangen for the exclusive distribution of our Fillerina product range in Australia and New Zealand.”

It is up to Labo and not Advangen though to sort out its arrangement with Avention Global.