Ann: MCL First to Release Australian Hemp Seed Oil Capsules, page-21

I think people are underestimating how huge this is, the health benefits are great and the fish oil market is already huge. The body can't actually produce omega 3 and 6, which predominantly helps develop the brain and boost the immune system. People are put off by fish oil due to the smell and the fact that it contains mercury which is toxic for the human body. Hemp Seed capsules don't smell and don't contain mercury.