i actually believe they have some sales people in a similar fashion to the AC8 outreach program you mention - the problem is their IR is so bad this has not been communicated .... their focus on the science above all else is at odds some times with their statutory role to build shareholder value - you should contact company and they will fill you in I am sure
the share price always solves for itself in the end but a more engaged approach with shareholders on progress would help
the problem with this sector is some names are too focused on share price (like CPH) and some who don't seem to appreciate market at all
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