My understanding was that the suggestion being made was that people contact anyone they know who they think could benefit from BUD in some way and just ask them if they know of and have considered the product, and if not to potentially consider contacting the BUD team to discuss if it might suit them.
I fail to see the harm in this - surely more people knowing of BUDs product/considering if it suits them/contacting BUD to inquire if they think it might is only beneficial. BUD of course will have the discretion to turn them down if it is not a relationship they want to pursue.
I don’t think, nor would hope that anyone was suggesting people claim to represent BUD in any way or to attempt to sell the product for them. I agree that would not be a good look!