Ann: New Growth Opportunities and Strategy Update, page-37

DrivemyCar can and should become $100m+ on its own within 4years, and here why. . . .

Traditional rental companies CAN NOT compete with the sharing economy, traditional companies need to purchase, store, maintain and then provide a financial return on the asset to be workable business model, the sharing economy only needs to provide a revenue great enough to satisfy the asset owners (time/value), this asset is already purchased for a completely separate reason, so that original reason wears the overall cost burden. The owners time/value will always be dramatically less than the traditional car rental models cost.

Now looking at the tea leaves. . . .
The fact we're now only rolling out the Dealer Rental 'turn-key' solution is disappointing (distraction of Mobilise I suspect), however later is better than never so lets discuss further. Target potential is mention as 4500 dealerships. There is no surprise we're also going to 3 day rental minimum too, as this will need to be interlinked for the dealership solution to succeed on the supply side. The scale here is massive, the direction is set and publicly announced (for a change). I can see us gaining 1000's of vehicles through this channel very easily.

Critical issue. . . . . .
The responsibility of the Marketplace is to also provide the demand, the largest demand opportunity is slicing away the traditional car rental industry's customers, so now we see the 3 day rental, we know traditional car rental companies can't compete financially with DMC, 'disruption is here' (FINALLY).

IMO the greatest method to obtain more supply is via impressive DEMAND, then Sprinkle greater brand awareness via VARIOUS advertising methods, now that's a solid plan for rapid growth.


DMC will change very quickly with the above 2 strategies now being publicly announced.