Ann: Appendix 4C - quarterly, page-113

The SP was better on worse financials because we all felt the expensive difficult bit before profitability was underway and that profits would soon flow and rapidly grow. The reality has hit that despite the repeated mantra that 'we're nearly there' continues to recur, more and more of us have stopped believing it for better or worse and now fear that apparent first mover advantage didn't count for much or that our product wasn't as exiting as hoped has dawned.

I agree with your statement above. I call the period after when an innovative product has been developed and moved out of the lab 'the valley of death', very few come out..... The hard part during this period is getting sales, i.e. commercialising, turning an idea into money.

BUT.....AJX has moved out of this period, they are now actually selling at least $12M p.a.. They are now out of the valley of death and into the next growth period sales. The next phase is hard, but eventually they will get there as they are already proving value to customers and getting repeat orders.

In regrds to sentiment vs product progression, the Gartner Hype cycle below sums up the basic cycle of any innovative/new 'thing'...... Recognise how it applies to AJX??????

Anyone want to guess where we are at the moment in sentiment???? . Whereas with the product we are probably already on the slope of enlightenment.....we just don't know it yet.





DYOR and don't listen to anything I say as I have no idea what I am talking about.....