Ann: Letter from the Interim CEO, page-43

Ah that makes sense.

I was more thinking of it in line with traditional product advertising but the app side of things does make it a more compelling offering.

I believe if traffic guard does do that efficiently then it would be a great product and it could also explain the fall in revenue (i.e. much of the previous revenue was bad actors) however this value really needs to be appreciated by bigger and better clients before TMP sees much growth then...

The other issue might be that a lot of applications get their own revenue by Advertising and their advertising clients are attracted by # of downloads as a first (and visible) step... traffic guard could essentially be limiting the number of downloads (thus the visibility) of our own clients applications, even if those bad actors aren't ever going to buy anything, they do add value in their own way..