I certainly wouldn't describe this as underwhelming. In fact, I think that it's a very big deal. The Cohen family have been involved in greenhouse farming in Israel on a very large scale for about 60 years, and the fact that the new CPH JV can use existing Cohen greenhouses for growing the cannabis is a tremendous advantage.
Medical cannabis has been legal in Israel for about 10 years, and they already have a reported 30,000 patients using it, so they are way ahead of other countries in MC.
The forecast annual production of 2,500kg of high quality cannabis will provide a significant contribution to CPH's international production capacity.
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