Coke is pursuing a premiumisation strategy.
I am sure that word should be spelled with a Z.
Is this strategy a recipe for failure sooner or later though ? They have divested most of their foreign markets with large volume upside potential.
Sooner or later the fad for very expensive bottled water could start to diminish and CCL may have to discount more to retain sales.
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Last
$3.85 |
Change
0.040(1.05%) |
Mkt cap ! $737.5M | |||
| Open | High | Low | Value | Volume |
| $3.81 | $3.86 | $3.75 | $1.302M | 339.8K |
Buyers (Bids)
| No. | Vol. | Price($) |
|---|---|---|
| 1 | 223 | $3.85 |
Sellers (Offers)
| Price($) | Vol. | No. |
|---|---|---|
| $3.87 | 10000 | 1 |
View Market Depth
| Last trade - 16.21pm 15/09/2025 (20 minute delay) ? |
| CCL (ASX) Chart |