Colour Collective is a service provider.
Here's Colour Collective's Service Menu...
Source: https://www.colour-collective.com/what-we-do
Has Cellmid used any of their services? They certainly have.
Apart from the fact that Advangen's US office is with Colour Collective in Texas, which in itself indicates how central Colour Collective's role for evolis in the US might be, a few more things to note quickly.
I can only comment on what is obvious, not what goes on behind the scenes. But apart from what is mentioned in the article there are a few things:
- Brand Development: check (package design, style guidelines, brand positioning, etc)
- Product Management: check (obviously yes, they are Cellmid's/Advangen's creative roll-out partner)
- Product Substantiation: check (consumer study, before and afters, testimonials, etc)
- Creative Services: check (photography, exposition design, etc)
- Marketing Support: check (materials, planning, catalogues, etc)
- Training Programs: check. (US sales team/Texas, training, etc)
- and so on, check, check, check, ...
Here is the original announcement from July 16 again:
Source: http://www.cellmid.com.au/SiteMedia...2016 07 20 USA distribution partnership-1.pdf
And from the Nextbiotech announcement back then:
Source: https://www.nextbiotech.com.au/us-sales-unlocked-cdy-pathway-100m-revenue-near-term/
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