Acquisition Announcement. Things to understand, page-86

Telecom and Mobile Implications of the AT&T-Time Warner Deal

Mark Lowenstein on June 15, 2018

Some of the benefits of the deal will be felt apparent to consumers within a few months. Expect some additional bennies and content bundles for AT&T wireless subscribers. HBO for free, a la T-Mobile Netflix? In the more medium term, marrying the huge Time Warner ad inventory with the insights on AT&T-DTV’s customers will create value. It will be a longer term project to build a more effective ad targeting platform, pulling together the content, ad inventory, and customer data in an effective – and responsible – manner.

https://techpinions.com/telecom-and-mobile-implications-of-the-att-time-warner-deal/53082