Does this really need to be spelt out for you? The announcement wasn't "Hey we're buying 960 tins...aren't we awesome!!".
The announcement was partly that development is commencing with one of the Sunnya brand products. A test run to make an initial order. Do you expect them to place their first order for what, a million tins? And then you'd be complaining about the capital outlay and how long it will take them to sell the stock.
The rest of the announcement was a small update about the shopping mall. It wasn't a price-sensitive announcement. But nevertheless it was nothing but positive news and more evidence of JAT continuing to build upon the foundations they are laying.
The key part of the announcement are the words "leveraging the JAT distribution network". That's the part that sings for the future.
If there's no news and no announcements people complain that a company isn't telling them anything, but when they make announcements that aren't big and grand enough for you, people complain "why do they bother".
Just for once I'd like to see shareholders accept good news, however small, for what it is...good news.
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