Today's Performance, page-157

Iridium is in a hard place. As Mitch says it is so expensive to set up and maintain their system, but their prices are already as high as the market will tolerate. SAS will not have that problem. Sure Iridium can offer the narrow band services SAS intend to, but not with the same operational costs. I have seen a few people state that Iridium will simply lower their prices and bully SAS out, but I can't see that happening. Iridium would bleed out very quickly doing that. If Iridium could profit providing the services SAS plan near the same prices they would be doing it already to capture this un-served market.