This is on the 'Capabilities' page...
MullenLowe U.S.'s brand planning team believes the most successful brands are useful, likeable and interesting. So we focus our clients on becoming valuable conversation topics, not on interrupting existing ones. We look to champion a purpose people care about and build brand relevance, to penetrate consumer indifference and become a productive part of their lives, to unearth media insights and social media habits to surprise, amaze and delight, to reduce tensions and pull the conversation toward our brand and in our favor, and to find ways to be startlingly useful and endear consumer gratitude. We know likeability not only feels good, it also builds businesses.
Could they be out to build a brand consumers love and can't live without?
Or am I completely wrong? - just my opinion.
TV2 Price at posting:
1.0¢ Sentiment: Buy Disclosure: Held
