How big an issue is this?
I know Google have a lot of algorithms to detect irregular activity on their adwords platforms and cut off the revenue if any suspicious (multiple hits on a website from unusual sources) is detected.
Given the nature of establishing the platform with clients on a case by case basis I would have thought Engage would be at the low end of the risk spectrum.
Ann: EN1 Exceeds H1 2018 Forecast, page-16
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