Well one thing for sure is, your text blast didn’t do jack to the mobile install base of the app and was even less than I stated (and told off for) of 10,000 Google Play installs.
Your best bet for high usage rate was on the desktop web platform of streaming.
Converting installs to paid users is significantly harder than some here realise. Just because an audience is in the hundereds of millions, doesn’t mean you automatically will generate hundreds of millions of installs.
It will be interesting none the less to see how the uptake was overall.
Research, page-4030
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