Mustang could dig it up - they just couldn't sell it. FURA have all their sales channels and market knowledge in place . This info is priceless - as the gem trade is not an open business, and relationships mean everything.
Consumer trends are have already shifted towards ethical supply and provenance - thats what the new generation care about, especially with gemstones - and they'll pay a premium for it too.
MUS Price at posting:
1.9¢ Sentiment: Buy Disclosure: Held