BUB Share Price, page-56

Hi Nevchev, The following is from ABC Index published date 16 March 2018.....

The study, dubbed ‘The ABC Index 2018’ (Australian Brands in China) monitors the health of Australian brands in China, and opens with an insightful foreword by Alibaba Group Managing Director, Maggie Zhou, who notes that Australia already ranks fourth globally as an exporting country across Alibaba’s B2C China marketplaces.
A total of 5,464 Chinese men and women, aged from 18 to 57, were canvassed across the six Chinese regions of Hebei, Beijing, Shanxi, Tianjin, Guangdong and Shanghai, to find out what Chinese consumers are looking for when considering Australian brands.
This is what they discovered.
First and foremost, Chinese consumers look for reliability and professionalism, followed by high-quality brands, trendiness, social responsibility, traditional values, family orientation and a brand’s suitability for everyday use. The research surveyed 70 Australian prominent brands to draw these results.
The Number One brand with the Number One attribute? Bubs.
Bubs was ranked the Number One Australian Health & Baby Brand in China, and was the only infant formula brand to appear in the Top Ten.
Bubs was also ranked in the Top Ten brands voted by women, across all categories, alongside iconic Australian brands like Qantas, Coles & Weet-Bix. It all comes down to the most important brand attribute for the Chinese consumers; Reliability.
Bubs also scored Number One in the category for the most family-oriented brand. China is a collective society and consumers look to premium quality brands that appeal to their deep rooted family values, such as integrity and honesty.