Other research from the same Fund:
Afterpay also possesses a number of sources of unquantified value, namely:
We applaud the efforts and decisions of management to date and are enjoying watching the evolution and growth of another great Australian company.
- Its database of credit information. In many cases, Afterpay has the 'first touch' of millennials in contrast with credit assessment/agencies; so this data is extremely valuable.
- We consider there is significant scope build ancillary businesses/income streams utilising this information
- The network effects and influence that Afterpay possesses with consumers is unquantifiable from a financial perspective. It has managed to build a strong brand identity, especially considering the company name has entered the Australian millennial vernacular ("Afterpay it").
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