CFDA, page-148

what you're saying on a scale 1-10 if BUB's awareness sits at 7-8 then WHA in comparison due to their slow promoting would be well below 5.

Yes it is known ref to the Netherlands,.... however, note Dutch goat dairy has ridden the wave of demand, especially from China, but says the key to the future is not necessarily getting bigger.
Klaas Sjoerd and Jannie Meekma with daughter Antoje milk 1100 goats, housed in barns, at Deinum in Friesland, with their 40ha farm running a total of 2000 goats with some land rented to seed potato growers.
Although the Meekmas were the first Dutch goat farmers to produce more than 1 million kilograms of milk annually, they plan to upgrade their dairy and barns, but not necessarily expand their operation.

This is also a well placed opportunity for BUB to move forward.