Ann: Landmark Deal with Spain's Top Football Division, LaLiga, page-7

I think this is a company making announcement.
This company now has credibility with La Liga signing as an exclusive partner. I don't think La Liga will be the only strategic commercial partner that will white label Sports Heroe's platform. Also once this gets on the La Liga facebook Indonesia site I expect the pay to play to take off.
With the competition for La Liga starting September next weekend - it will be interesting to watch the conversion of the La Liga audience being monetised and how many play.
If those numbers starting coming in I'm buying more - I think also the advertising revenue will come, surely, with every business now wanting to get on the La Liga pay to play platform. If they can do soccer, cricket and cycling then what about rugby and other sports and what about those league's wanting to monetise their followers. This could be big - as from what I understand the idea here of Sports Hero is it's a vehicle that allows for the first time the monetisation of followers.
I'm sure La Liga would of done some due diligence too. Now they have signed up to partner with Sports Hero - This has set the benchmark for other sports, league's, twitter /facebook accounts who have millions of followers to turn it into profits.
If La Liga is their first commercial client this is a massive validation for this company.