Only $5m spent on marketing , is this right?
Blimey, COA is extremely low ∼ $3 a head.
Better part is the customer comes back again and again, perhaps 5- 7 times a year?
I've got over the bad debt provisioning, albeit the $17mish cash write off has me a tad concerned.
That's 48,000 $350 ave sales?
I guess no biggy on 6m+ transactions 2.1bln/350
Anyway still researching.
