Wandered down to Pitt Street Mall in Sydney on my lunch break to have a look at the Vogue promo.
The girl on the magnemask stall told me they'd had a lot of interest (probably because they were handing out free masks).
She was encouraging everyone to post about it on social media and I have noticed a spike in Instagram posts since the Melbourne event under the #Olayau and #OlayMagnemask hashtags. If you read the comments, women seem to love it.
Doesn't fix the miserable shareprice, but FYI
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