Field Research and Anecdotes, page-19

Valid statistical study with a population of 2 where one subject confirms she does in fact use a rival product. I have a background in statistics and find this study incredibly detailed and valid. I have the utmost respect for the OP since he was able do an unbiased experiment on 2 subjects and was able to conclude the following:

*The study concludes that the majority of girls in Australia, and likely in the US, NZ and UK only care about how easily they can get their hands on cash.
*Afterpay's name and logo will diminish as this experiment clearly shows that competition is taking over. After all 50% of all subjects in the experiment use a competitor.

Thank you for this information. After reading this study I will have to reassess my position in this company.