With Bitcoin encrypted keypairs are held on your device (unless your happy to trust third-party centralised exchanges), if those are stolen you're stuffed. SendGold security is more akin to a bank: where stealing encrypted keypairs does not mean your money has been automatically stolen (like it does with Bitcoin).
They're probably raising funds via crowdfunding because Australia has very limited early-stage fintech VC funding, in the first half of 2018 there were just 7 fintech deals in total in Australia, all later stage companies, and most of the $ came from overseas.
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