Hi LOTM,
"Quite frankly, they should have been merging the 2 as soon as the deal was signed and if you're looking at well into next year before the integration is complete, then questions have to be asked. The purchase was done to save time & the effort of building our own. They've looked at Zenvia for month's, if they started from scratch in April 2018 (or earlier) they would have built it quicker than your indicating its going to take to merge the products !!!!"
IMO its true what you say that it may have been quicker for them to build the tech from scratch but then they still would of had to try and build relationship and gain access to the Brazilian telcos, or try and get them to switch from Zenvia to syt's offering- this deal gives them that established relationship and market access straight away.
I guess we will look back on this in 12-24mth's and know if it was the right thing to do?
GLTAH IMO etc etc
Cheers TT
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