Ann: Ex Microsoft VP & Doppler Labs CEO to NUH Advisory Board, page-22

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DrJarkos

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09/10/18

13:07

Post #: 36050551
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Originally posted by kickit2me ↑

Originally posted by verce
I have to admit, this is a surprising appointment. You’re probably expecting me to say something negative now (you’re thinking it...) but I think this is a very clever move.

The products were basically identical - and they now have someone who has navigated the US landscape themselves and can hopefully point to what worked (and what didn’t). Nuheara will have valuable insight into what pitfalls to avoid and what features to concentrate on to gain market penetration and consumer confidence.

Don’t forget - Doppler may have failed, but their marketing and customer outreach was brilliant and killed Nuheara in that department. They managed to get a partnership with Coachella (a highly regarded music festival which was attended by 250,000 people and grossed $114.6 million in 2017) and attracted direct investment from Universal Music Group.

This is a good move, and this is why the share price has gone up today. Sentiment changed to buy.
Your wavering @verce ...lol

Mate thats a good post. A lot of what Doppler achieved was by spending $$$$, but the connections are real and I'm sure still valuable.

Share price is going up because more buyers than sellers

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I am actually looking forward to this quarterly being released.
At the investor presso in Melbourne Justin gave me the impression this 1/4ly will be much stronger than the last. His comment "the last 1/4ly only had a months worth of BOOST sales in it" makes me feel we will be pleasantly surprised this time. I would be very happy around the 1.6m mark. Any more would be outstanding IMO

NUH Price at posting: 8.5¢ Sentiment: Buy Disclosure: Held
13 Upvote

0 Great analysis

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