This space is an intriguing one - considering HealthEngine have a chunk of the market and HotDoc have gone full throttle and taken fully advantage of the bad PR that HE got a few months ago.
Just on a superficial level, website, social media, content produced by all etc, HotDoc look to be the best bet here - I am not sure how 1ST would win this chunk of the market back.
Ann: Annual Report to shareholders, page-6
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