At essence Shareroot is a mar-tech play (marketing Tech)
- first version UGC - team made up of young social media types - working on the fringes of Facebook - trying to find a commercial model in helping consumers have signed contracts for the use of their content - SP got near 10 cents - so trying to justify a market cap of about $50 mill
- second version Media Consent - team made up of privacy experts and senior leaders - working at the epicentre of the sheet storm that is GDPR and global equivalents - SP 0.4 cents - trying to justify a MC of about $7 mill
Therefore, no comparisons to be made - SRO is a new game - reset and reconsider
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