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0.00% $13.23 bellamy's australia limited

Ann: AGM 2018 CEO Presentation, page-2

  1. Jukebox45
    1,837 Posts.
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    24/10/18
    10:22
    Post #: 36236937
    This caught my eye:

    "Doubled marketing spend from 2.5% to 5% of revenue
    E.g. two key 2H18 celebrity campaigns attracted +18 million views"

    So each celebrity campaign attracted approx. 9 million views.

    In a country of 1.4 billion people.

    Whilst not all of those would be potential customers, that response ratio is underwhelming.

    GLTAH - DYOR
    BAL Price at posting: $8.03 Sentiment: Hold Disclosure: Held
    Likes Created with Sketch. 1  Upvote
    lightbulb Created with Sketch.  Great analysis
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