Just to clarify, CEO is based in Israel with his operational development team however SMX is connected all over the world which is being coordinated geographically by regions and managed by SMX' appointed business development head ofs to commercialise SMX' anti counterfeit technology.
If you look at existing clients, they are spread in Europe (BASF, Krafit), Australia (Perth Mint) and North America (Intel, Crossworks diamonds). The CEO does not need to be in Australia to be effective.
That said I agree that was a nothing announcement however if you read between the lines, I am in the opinion that when Alon is here in Australia the investor conference call will have lots of meat on the bone (new clients) for us to disect. IMO
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