Agree, S&M have cost millions, but I cannot recall them having done anything in a broader context. Yes, conferences and power point presentations, but nothing broad market in terms of investor relations. Nothing in terms of customer awareness. It seems they are just focused internally, in which case you wonder just what the heck they do all day every day? Why pay for resources that appear to be doing bugger all?
Daily Challenge: I went onto their site to find out who their team are exactly, to estimate how many $m's in S&M they are wasting.... see if you can find a page that shows who their leadership team is - via their website. (maybe there's an insight into their marketing capabilities right there?)
Hint: you can find it via a straight up Google search...but it might take a while via their own website ...although it is there, sort of.
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