Q&A video interview with Justin Miller, page-17

Not saying I won’t buy back in, but I didn’t think the video says much about sales. Sure, it reiterated why the quarterly numbers were down, but reading between the lines I think Justin was saying that just getting them into stores hasn’t gained traction. They don’t ‘sell themselves’, and sales need to be directed. The pent up demand at launch doesn’t seem to have been replicated, or something would have been said about how sales now are tracking.
In my view the product will sell itself when the form factor is improved, as long as the competition don’t trump them.