How many verticals does Kogan think they can get into?
Personally I'd prefer they focus on improving their core business before expanding out to other industries and markets. Their margins are so razor thin a light breeze could bump them into a loss.
They're also getting into so many verticals now it's actually becoming a risk on whether they can actually make sustainable revenue from it or will just pull out of it all after burning millions.
Price looks attractive but risks are definitely there...
Ann: Mercer and Kogan.com to launch Kogan Super - No Frills Super, page-9
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