both of us correct - the 31% was brought down by US & UK business unit - plus if you had higher revenue, due to economies of scale - the EBITDA % would be much higher. i keep it down to 35%
we cannot take the market price as selling price - as there is margin for retailer and wholesaler - so i use a $20 per tin as assumption. Please note the selling price in China should be higher than this figure
back to this extraction - $724m of IF revenue - which is close to 30,000 mt of IF. if selling 50,000 mt of IF - do the math = EBITDA of $350m provided other nutrition maintain at same level.
Singles Day Sales Data!, page-75
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