It’s different, I would say it is smarter, novel, cheaper, accessible, ground breaking, niche, but that word disruptive came onto the scene a couple of years ago in relation to start up tech, many companies went belly up... not a good word to use. The use of that word conjure up thoughts of a brat in a classroom.
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Ann: Succesful Disruptive Technology Demonstration at AfricaCom, page-14
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