I think it is a much more focussed approach.
Previously they were trying to make product for every opportunity.
Now they need to justify it first.
Bob cringed when Pegasus was mentioned, it is small fry and thinks it was oversold to the market, he would rather have alexicool on the mattress than the pillow. Though they are still a customer too.
He sees the company as providing solutions to production and is not relying on environmental legislation to win FR sales. They can use different fabric products with the FR and make the cost of the products cheaper for customers.
Long term they were seeing 30-40% Alexicool/70-60% Alexiflam.
Potentially they see the Alexflam logo on product not Alexicool.
Also more inclined to try to use debt not equity on the backing of a US govt contract. The new CFO acknowledged the current debt was not sexy and they need to look at changing it.
Bob also said there was a reluctance to talk about positive EBITDA but he was confident and wanted to mention it thinking the market would not go crazy over it this time and he believes in the course.
Just more of the the vibe
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