Alternative Metrics, page-635

I probably don't want to go too deep. But in all honesty I was surprised he even looked at it. He doesn't need it.

But I'll divulge this. He's a fairly large online liquor retailer.
And it got me thinking. The product doesn't suit all retailers. As certain products have larger taxes.

I.e. A bottle of wine is effectively 42.9% tax.
And with tax you're just the guy holding the cash until you give it to the ato.

So afterpay would effectively take 8% of his buy price, 8% of his margin, and then 8% of the tax within the product.
And on a 42.9% taxed product that's got to smash that profit margin.

Anyway, food for thought.
I'm not selling